コジマプロダクションのマーケティング＆コミュニケーションのグローバル統括に業界経験20年以上のJay Boor氏が就任

Jay Boor氏

　小島秀夫監督率いるコジマプロダクションは英国時間の2020年2月26日，同社のマーケティング＆コミュニケーションのグローバル統括（GLOBAL HEAD OF MARKETING AND COMMUNCIATIONS）に，英国を本拠とするJay Boor氏が就任したことを発表した。

　業界経験20年以上というBoor氏は，これまでRiot GamesやKONAMI，セガ，2K Gamesなどさまざまなゲーム会社で，部門をリードするポジションを多数務めてきたという。同氏は今後，コジマプロダクションの製品ポートフォリオのマーケティングとコミュニケーションに関する取り組みを主導し，スタジオのグローバルな存在感を高める上で戦略的な役割を果たすこととなる。

KOJIMA PRODUCTIONS APPOINTS NEW GLOBAL
HEAD OF MARKETING AND COMMUNCIATIONS

Bringing over 20 years of industry experience, Jay Boor joins KOJIMA PRODUCTIONS as Global Head of Marketing and Communications

LONDON, UNITED KINGDOM - 26th February, 2020 - KOJIMA PRODUCTIONS, the independent game studio that developed the award-winning PlayStation 4 title, DEATH STRANDING, announced today that it has welcomed Jay Boor as the new Global Head of Marketing and Communications.

“I’m very happy to have Jay back on board with the team at such an exciting time,” said Hideo Kojima, Game Creator. “He’s creative, passionate about games and will be instrumental in helping us deliver on the vision planned for Kojima Productions as an independent game studio.”

Based in the UK, Jay is widely regarded for his marketing and communications work on a wide variety of gaming brands and has held a number of department leading positions at some of the industry’s most innovative videogame companies including RIOT GAMES, KONAMI, SEGA, 2K GAMES and CODEMASTERS. He will be tasked to lead the marketing and communications efforts for KOJIMA PRODUCTIONS’ product portfolio and will play a strategic role in growing the studio’s global presence.

“It’s such an amazing feeling to be back working with legendary game creator, Hideo Kojima and the incredibly talented Kojima Productions team,” said Jay Boor, Global Head of Marketing and Communications at Kojima Productions. “Mr. Kojima’s approach to game design is unlike anyone I’ve ever worked with in the industry. The game experiences he creates are genre-defining, as well as thought-provoking, and I’m really looking forward to seeing how we can push narrative boundaries and grow the awareness around Kojima Productions in neat and unique ways.”

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